Cheeky brand concept

Came across this cheeky new brand concept today and thought it may provide some inspiration for how a simple title can be taken in very interesting ways. The identity has not only been applied to the product and some 'normal' promotion but also ambient media such as store shutters. (See below)

The following description is lifted from the product website

The Snog name, coined by ico, is derived from ‘Snow & Yogurt’ and is the perfect solution for a bold, young, urban and British brand. In effect, the name informed the entire creative concept. A fun and infectious copy-led approach followed. Bright pop colours and an edgy typographic style completed the brand.

ico are also working with Cinimod Studio on the shop interiors which will see the use of striking original illustrations, again created inhouse by ico. The brand will be a applied to variety of applications and merchandise which includes: Shop facia, interior murals, menuboards, graphic lightboxes, product cups, customer information cards, tee shirts and badges.

www.ifancyasnog.com

Featured elsewhere

www.cinimodstudio.com/snog
www.weheartstuff.co.uk

Self Promotion Booklet

I found this tutorial on the Computer Arts website, which may or may not come in useful for those students doing the level 2 self promotion brief. Click Here to access it

Plus+ Design Festival

The Plus+ Design Festival begins on 5th and ends on 8th November. It has a selection of exhibitions and lectures a workshop and even a walking tour.
Tickets for the full event are £40 (£25 with your NUS card) One day tickets are £15 (£10 with your NUS card)

Famous designers speaking include:
Jonathan Barnbrook,
Studio Output,
Airside,
and Designers Republic.

Well worth a look.

For full listings visit the website:
http://www.youplusus.net/plus_international_design_expo_home.html

Welcome to the Level 2 Blog

This blog has been set up to post student work, inspiration and general information about level 2 graphic design. Feel free to comment on the posts and if you want to make a post approach either Andy Ellison, Peter Lester, Douglas Wilson or Jonathan Hamilton.